Hi, I'm Aarati 👋🏽
I'm a strategic storyteller and mission-driven operator who builds partnerships, strategy, and campaigns that move culture, community, and brands forward. Over 7+ years I've worked across government, social impact, CPG, and beauty, learning that the best work happens at the intersection of bold ideas and real execution.
Before Cohly Consulting, I worked for the biggest brand in the world: the City of New York. As Chief of Staff to the NYC Chief Engagement Officer, I led campaigns, built coalitions, and executed at scale for one of the most complex organizations serving over 8.4 million New Yorkers.
A few highlights:
Led NYC's $15M Ranked Choice Voting campaign, the highest-turnout primary in 30 years
Built 100+ partnerships at NYC Census 2020, including MoMA, Lyft, and Seamless
Co-authored a marketing case on Tony’s Chocolonely published in Harvard Business Impact
Co-led Wharton's inaugural Global Beauty Trek (Sisley Paris, Charlotte Tilbury, Diptyque)
Wharton MBA, 2017 Fulbright Scholar to India, and named a 2025 Poets & Quants Best & Brightest MBA
When I'm not working with clients, I'm authoring The Accidental Consultant on Substack.